Website Form Integration Guide: Score Every Submission
One script tag for every builder, one API for everything else, lead qualification on autopilot.
The script-tag path (recommended)
Create a site in the dashboard to get a site ID, then paste one tag before the closing </body> tag of every page with a form. From then on each submission is captured, scored 0-100, classified hot/warm/cold/spam, and ranked in your dashboard with a summary and a suggested reply. Platform specifics: WordPress, Webflow. Squarespace and custom HTML work the same way, anywhere you can add a script tag.
The API path (full control)
Prefer programmatic submission, headless forms, mobile apps, server-side capture? POST flat field maps to /api/v1/submit with your public site ID; the endpoint is CORS-enabled and answers in JSON. Reading leads back out uses API keys against /api/submissions (list, single, delete, CSV export). Full contract: developer docs and the OpenAPI spec.
Managing multiple websites
Agencies usually wire several client sites: one LeadScore site per website keeps scoring, quotas, and alerts (per-site Slack and email routing) cleanly separated. See lead scoring for agencies. Solo operators with one site will never touch these settings twice, see lead scoring for freelancers.
Frequently asked questions
Do I need a plugin for my form builder?
No. LeadScore listens for normal browser form submissions, so there is nothing to install per builder, one script tag covers Contact Form 7, WPForms, Gravity Forms, Webflow forms, and custom HTML alike.
What if my form uses AJAX or a multi-step flow?
As long as the browser fires a standard form submission event, it is captured. For fully custom flows, POST the collected fields directly to the submit API instead.
Will the snippet slow down my site?
No. It is tiny, deferred, and only sends a small JSON payload when a visitor actually submits, nothing happens on page views.
Can I manage several websites from one account?
Yes. Create one site per website in the dashboard; each gets its own snippet, scoring, and alert routing. Pro covers 2 sites, Agency covers 3.
Wire up your busiest form first
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