AI Lead Scoring for Agencies That Live Off Contact Forms
Every client-site submission ranked hottest-first, call the serious buyers before a competitor does.
The agency problem: every inbox looks equally urgent
Your clients' contact forms collect tire-kickers, spam, vague "just browsing" notes, and, buried among them, buyers ready to sign this week. When intake is manual, the serious lead waits days for a reply while you sift. Speed to first reply is the metric that decides who wins the deal, and manual triage is the bottleneck.
One account, every client site
Add each client website as a site in LeadScore and paste one script tag per site. Every form submission is captured automatically, scored 0-100 by AI, classified hot, warm, cold, or spam, and ranked hottest-first with a summary and a suggested reply. Hot leads can ping a per-client Slack channel or email address the moment they land, so follow-up happens in minutes, not at the end of the week.
Why agencies pick scoring over another CRM
- No pipeline setup and nothing for clients to learn or log into.
- Works with the sites you already build: WordPress, Webflow, Squarespace, custom HTML.
- Spam filtered out before it ever reaches your attention.
- Suggested replies turn scoring into booked calls faster.
Lead scoring services, and where this one sits
“Lead scoring services” covers two different things. A consultancy builds a model around your closed-won history, implements it, and reviews it monthly for a retainer. A tool wires scoring to your forms and leaves the process with you.
LeadScore is the second kind. There is no onboarding project, no analyst and no model training on your data. You paste one script tag per site and every submission is scored from the first one, using signals that hold for contact-form intake rather than CRM history. It costs $19 to $49 a month instead of a retainer, and it will not build you a bespoke model or sit in your pipeline reviews. If that is what you need, hire for it.
What it does replace is the daily sort. The triage method is the same one this automates, and you can run it by hand for a week first to see whether the ranking matches your judgement.
Frequently asked questions
How does lead scoring work across multiple client sites?
Create one site per client in the dashboard. Each site gets its own snippet and its own Slack and email routing, so leads from every client are scored and ranked separately.
Do my clients need a CRM for this to work?
No. That is the point: there is no pipeline to set up and nothing for clients to learn. Submissions are scored and ranked in your dashboard, and hot leads ping you on Slack or by email.
What counts as a hot lead?
Each submission gets a 0-100 score plus a hot, warm, cold, or spam classification based on intent, budget signals, urgency, project scope, and spam patterns, with a one-line summary and a suggested reply attached.
How much does it cost for an agency?
Pro ($19/month) covers 2 sites and 1,000 scored submissions; Agency ($49/month) covers 3 sites and 3,000. Every plan starts with a 5-day free trial, no credit card required.
Start scoring client leads today
The 5-day free trial covers 2 sites and 50 submissions, enough to run a real client intake through it. Start your free trial or read the one-minute install docs.